About Sumif

sumif designs fashion that adults, children and dogs — the whole family — can enjoy together. Everything we make is built around three ideas: family ties, art, and giving something back.

Family ties

We make pieces in matching designs so the whole family, pets included, can enjoy fashion together. Our hope is that dressing alike deepens the bond between you and makes your time together a little happier — clothes that make you want to take a family photograph, and turn ordinary days into memories worth keeping.

Art

Every pattern and illustration used by sumif is drawn especially for us by an artist. Dog wear with real design and fashion sense is rare, so we bring art into it. Illustrations by a range of artists give us designs the whole family can love.
▼ Artist – sumif_official (sumifofficial.com)

Giving something back

We focus on two problems: the sharp rise in abandoned pets that followed the pandemic-era pet boom, and the continuing euthanasia of dogs and cats. We want to help as many animals as possible find their way to a happy family, and we donate a portion of our sales to animal welfare organisations.
▼ Animal Donation – sumif_official (sumifofficial.com)